Product Description
Companies in the information technology (IT) field-software, hardware, and networking suppliers-have a natural affinity for the Internet. This book is a how-to guide filled with proven strategies, tactics, and tips devoted strictly to the IT industry’s Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line advertising, on-line fulfillment and customer service, partnering on… More >>
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