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Loren Baker over at Search Engine Journal discusses how to market your articles besides just submitting them to article syndication sites.

Loren points out that you can also use the articles on your website, as part of your blog marketing efforts, or even consider having them printed up and distribute them to clients and news outlets. He also suggests that you consider compiling a few articles into a pretty good ebook, which you could then offer for sale.

Keep in mind that article marketing doesn’t have to be handled through article syndication sites and it doesn’t have to be a tool only for those home businesses with a significant online presence. As the article marketing series continues over the next several weeks, you might want to reconsider putting this inexpensive marketing tool to work for you since there’s more than one way to market and promote your home business with both printed and online articles.
* Special reports. Don’t confuse special reports with newsletters. These are 3-5 page reports on a special topic. They should include your own insights that prove you are the expert.
* Quizzes. People love to take quizzes. Create quizzes that have 10 yes or no answers. Design questions so people will see their pain. This sets you up as the expert who has products and services that can help them. Here/s a great site that features a quiz: Take the quiz and then see how Bob Prosen leads you into learning about his book.
* Free 15-minute consulting sessions. When offering free consulting services, be careful of tire kickers who want free advice and won’t ever buy. Here are three easy steps to conducting lead generation consulting sessions properly:
1. Get the person to clearly state the problem.
2. Show how your background can help the person. However, don’t give away your best thinking at this point. Think of this as a get-to-know-you session, not a high level exchange of ideas.
3. Ask for the order to get them to buy your books or consulting services.
* Offer free chapters in your book or free sneak previews to your information products including software, DVDs, CDs and MP3s. This tactic will overcome your prospects’ fears of the unknown. People will get hooked and buy your products.  Read more... (436 words, 15 images, estimated 1:45 mins reading time)

Paid article marketing is actively used by many internet marketing gurus on a regular basis. Why? –Because they are so busy with creating and promotion new products and services that they are not able to spend time for massive article submission on a regular basis. The problem is that when there is delay in submission your competitors can easily beat you within a few days or weeks in certain niche. So let’s talk below about massive article submission more deeply.

Why Is Massive Article Submission One Of The Most Popular Article Marketing Strategies? 

Here are top 2 reasons why massive article distribution is the major part of paid article marketing: 

1.    Paid article submission saves you time and helps to gain hundreds of quality backlinks within 24-48 hours.  

Massive submission of articles to 100 or more article marketing directories is quite affordable for every marketer. But when you think about the value you get for the cheap and quality service then you realize such kind of paid article marketing saves your time for other important projects and helps you to easily get hundreds of backlinks overnight. 

2.    Massive distribution can increase your sales overnight. 

Just imagine what if you affiliate product site would have gained 100 high quality backlinks from various higher pagerank article directories? Of course, you would likely make one or more sales overnight. 

Conclusion: 

You can use paid article marketing service either on forums like DP (here you will find cheap and quality service) or on special sites which offer professional article submission, or as a cheaper option – Isnare article directory that distributes 5 articles to thousands sites for only $10.  Read more... (323 words, 15 images, estimated 1:18 mins reading time)