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Austin baby products company uses Facebook to reach customers
Austin baby products company uses Facebook to reach customers

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If I were starting my business today and was evaluating my website options, I would pick a blogsite over a stand-alone blog or a traditional website. What’s a blogsite? I like to think of this as a blog/website hybrid. It has all the features of a blog, yet acts as a website to help you promote your business.

More and more I see new online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website:

1. Easy to update and maintain. Once created, your blog is almost effortless to update and maintain on a regular basis. All you have to do is log into your administrator interface, create a post in a Word-like environment, publish the post, and it instantly appears on your blogsite. A well-maintained and updated site is one to which visitors return. No longer will your website be the site that you (and time) forgot.

If you are tech-savvy, you may be able to create and install your blogsite yourself using open source software like WordPress, or using a fee-based blogging service like Typepad. If you require technical and graphic assistance to get your blogsite up and running, you can expect to pay at least $300 to create a simple blogsite. The ability to update your site yourself frees you from the need to learn an HTML software program. However, if you choose to use open source software for your blog platform, be sure and have someone on call who can help you troubleshoot when there is a technical problem. As with all technology, it’s not a matter of if a problem will happen, but when it will happen.  Read more... (840 words, 14 images, estimated 3:22 mins reading time)