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For the past few years, IVR (Interactive Voice Response) has been getting a really bad wrap for mediocre implementation results, as organizations push the technology to the limit, on unfulfilled promises from vendors, and, in efforts to cut costs from handling calls from customers.

However prior to this trend, IVR was perceived an exceptional technology; it played a role where there was a balance between efficiency, customer satisfaction and return on investment. Im sure many recall the days, when the way to get to the right place meant remembering to press 1, 4, 3 and you were where you wanted to be. It wasnt all that bad, customers were happy, business managed their costs, and the technology did its job as advertised.

Most of the attention, has been focused on IVRs application in call centers, however IVR plays a significant role in other industry applications, providing both businesses and callers with significant benefits, a positive experience, and return on investment.

For over 30 years, the Algoma Health Unit (AHU) has provided public health services to citizens of the Algoma district. With offices in Blind River, Elliot Lake, Sault Ste. Marie and Wawa, AHU has a large geographical area in which to provide service coverage. Case managers, public health nurses, family support workers, health practitioners and public health inspectors work in these areas servicing a very broad constituency. Like many health organizations across North America, AHU was facing the need to continuously communicate with staff in the district, and have the ability to respond quickly and efficiently to any situation where there could be a potential public health or staff safety risk.  Read more... (898 words, 15 images, estimated 3:36 mins reading time)

While SEO, search engine optimization, can be a very powerful tool, it can also be very confusing to the average business owner. The ability of a search engine optimization consultant to demystify the mystery that is search engine optimization, is only one of the reasons you should hire one.

Hiring a professional prevents your from wasting your time, and possibly damaging your site, by trying to change the HTML. Although it is important for you to know the specific keywords and phrases that fit your site, leaving the harder changes to a professional can prevent you from making a mess of things.

Listed below are some of the many benefits of hiring a SEO consultant.

See results faster. A SEO consultant knows how to quickly and effectively increase your page rank and help your target market find you faster. You will likely attempt to have this done on your own over and over with little to no results.

More effective online marketing: SEO consultants will be able to provide you with the advice you need in order to properly utilize other forms of online marketing, as well as making your site and you work smarter.

An increase in traffic. Once your website is properly search engine optimized you will likely see a swift increase in traffic, which is what you were initially hoping for when creating a website for your company. You may have had the mentality, “if I build it they will come.” Likely, you found out quickly this isn’t the case, however proper SEO can significantly increase this for you.  Read more... (444 words, 15 images, estimated 1:47 mins reading time)

Market America was founded in 1992 by James Ridinger. The company headquarters is in Greensboro, North Carolina. Market America is a product brokerage and marketing company.

When someone joins Market America, that person becomes an “unfranchise” owner. The idea behind an unfranchise is that someone would have all of the benefits of a traditional franchise (i.e. access to training, a proven system, combined resources for purchasing) but without all of the franchise fees that come with owning a franchise.

The first thing that the new unfranchise owner must do is to qualify his new unfranchise. Basically, it will be necessary to purchase 200-600 BV ($250-$750) worth or products initially in order to qualify the unfranchise, and then the unfranchisee must purchase 50-150 BV ($63-$188) each month thereafter.

The next step for the new unfranchise owner is for the unfranchise to be activated. Keep in mind that Market America does operate as a multi-level marketing company, so the new unfranchisee will need to rfecruit two new people. Typically, the new recruits will be recruiting from their warm market (friends and family). After two new recruits have been added to the unfranchisee’s network, the unfranchise is said to be activated.

After the qualifying and activating stages have been completed, and once the owner’s network has grown large enough, then the unfranchisee will begin receiving commission checks. However, it is important to remember that there are going to be costs incurred each month for support materials as well as the standing order products.  Read more... (462 words, 15 images, estimated 1:51 mins reading time)

Anyone who has a website is interested in attracting high quality visitors to their website. I suspect that person may also be spending a lot of money in an effort to attract visitors to their website as well.

A very effective tool in an internet marketer’s toolbox is article writing. Article writing is not a new technique because a lot of other marketers are writing articles with the hope that people will read them, and then flock to their websites. It is important to note that even though it is easy to quickly throw together an article, with a few considerations, a dramatic difference in results may be realized.

It is extremely important that the article contain quality material. The article must be of a high enough quality to convey to the reader that the author is educated and competent about the material that he/she is writing. The reader needs to quickly assume that the author is an expert in the field.

Also, the content needs to be on a subject that will interest the reader. It should answer a question or solve a problem for the reader. It is also very important the article be short, concise, and free from grammar, syntax, and spelling errors. Any of the above content mistakes will allow the reader to make a false judgment about the authors credibility. Remember you only get one chance to make a first impression.

As important as the content is, equally important are the keywords that are used. A little keyword research may help bring in quality visitors. The keywords that are chosen are going to be of critical importance in attracting the high quality traffic that is needed.  Read more... (501 words, 15 images, estimated 2:00 mins reading time)

You can use search engine optimization to get free traffic from the search engines. Many people try to search engine optimize each webpage of their site for a particular keyword. Get good traffic but dont make any sales. Why?

Most fail because they had not used the right keywords in search engine optimization. Without using the right keywords to optimize your site, you will be wasting your months of efforts on SEO.

One thing must be very clear. Every keyword does not convert into sales. There are only some keywords in each niche that will convert into sales. There are many opinions about the kind of keywords that convert into sales.

One word general keywords like dating, forex, stocks, weight loss, health, music etc, have a lot of traffic and many clicks. But most of that traffic and clicks do not convert into sales.

SEO experts talk about a buying cycle. A prospect usually writes a one word keyword for getting general information and makes a list of interesting products.

After getting information about different products, the prospect starts to narrow down and focus his/her search with long tail keywords on a particular product. Long tail keywords have three or more words in them.

So many experts will advise you to optimize each webpage for the long tail keywords as the chances of conversion are high on them. The competition for ranking is also usually low on the long tail keywords.  Read more... (407 words, 15 images, estimated 1:38 mins reading time)