Folksonomies” – a New Viral Marketing Tool
A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy).
Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
How tagging works? With use of sites such as (del.icio.us – a bookmark sharing site and Flickr – a photo sharing site) it lets people communicate with each other by sorting out their online content under a specific tag or keywords.
As an example, a person can place photographs of their computer on flickr and organize it under the tag “computer”. The images will now be visible under the individual user’s computer tag and it will also appear under the community computer tag that shows all images people are producing and creating in the keyword.
The popularity of tagging is increasing so fast over the past months because it is an ordinary complement to search. Try to type the word”blog” into Google or Yahoo, you will notice that there is a lot of categories under that word. You can’t get the exact information about the things that you’re trying to look for.
Large or small sites are already getting on to the tagging train. They’re using a tag-like approach to help users to easily find what they’re looking for.
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public.
Start subscribing to RSS feeds to watch how your consumers are tagging information connected to the product or services you’re offering, your company, etc. These RSS feeds are living focus groups that are available 24/7 and it’s free. Tagging sites can use it to unleash viral marketing campaigns-with limitation. Marketers should be translucent on their principles and purpose on posting the link/pictures and evade spamming the services.
Tags: business, folksonomies, Internet Article, Online Business, online promotion, Tag, tagging, viral marketing
Leave a Comment