There’s been a well-kept secret in the field of chiropractor marketing that mega-successful DC’s have been using to explode their practices for the past two years. This secret can get you massive exposure at an incredibly rapid rate, build trust and credibility with your local community, and literally turn your finances around overnight. Those that have been “in the know” have been laughing all the way to the bank, while other chiropractors continue to suffer miserably in this economic meltdown we’re facing. This fresh chiropractic marketing method is also free, believe it or not!
Well, what is the secret chiropractic marketing phenomenon that can transform your financial profile and rake in tons of new patients a month for free? Its chiropractic video marketing and its taking chiropractors to all new heights they never imagined possible. 2009 is the year where chiropractic video marketing is going to explode, and you dont have to be a palm reader to see it coming a mile away. Those who succumb to the power of chiropractic video marketing will see amazing financial rewards in 2009. With your videos working for you 24/7, youre going to leverage like you never imagined possible.
It has never been easier to reach-out into the community and give a virtual hello and introduction to your services. When people see your videos blanketing the search engines, they feel like they already know you even before coming into your office. This blows print advertising out of the water. Let me give you a quick example of how powerful video chiropractic marketing can be for your practice. Imagine if you had just one video that you submitted to 30 different video sites that garnered just five views per day at each website. That would be 150 views per day (multiply by seven) for a total of 1,050 per week!
You can see why I was spending a ridiculous amount of money on pay per click, because this could cost you over a thousand dollars a week. Now, imagine the increased exposure from making 10 videos and doing the same thing. If you arent using free media to upload these videos, youre going into the financial hole. If you do use free outlets, the amount of free exposure is mind-boggling!
Branding your chiropractic practice has never been easier with video as well. You can build social proof very quickly if you understand about how to propagate videos effectively while giving the viewer just a massive amount of value. When it comes down to it, people do not buy your practice or your service… they buy YOU! It’s vitally important to be genuine within your chiropractic videos, as traditional selling will not get you anywhere.
When I first began to make videos, I didnt even have a camera yet. I simply used my screen-capture software off my computer. These days, even little digital cameras have video capability, so youre going to be able to find something you can use to get started. The time is now to get started with this chiropractic marketing secret; and it wont be a secret for long. Did you know that over half the content online is video material? Start out by setting a goal to make one or two videos each week about your chiropractic practice. As for me, Im up to three a week, and seeing phenomenal returns.
The beauty part about video marketing is that theres no rejection involved. With video marketing, the patients come to you, and not the other way around. You put your information out in the cyber-world, and those who are interested will take note of it and act upon it. Make your videos genuine and honest. Tell your story, and show your personality so that people can get a sense of who you are. Once youve told your story, share things that are helpful for the potential patient, and keep focused on their needs.
My life has been transformed since Ive harnessed the secret of chiropractic video marketing. Get your first video rolling today, and start to get excited about the success that you will find with this powerful form of marketing. With practice youll get better and the process will get easier. Now buckle your seatbelts for an amazing ride in 2009!